Roi 004
The symbol I have chosen to use in my animation is the
barcode. This is a symbol of mass production and conformity. The movement of a conveyor
belt will be used frequently in my animation along with other textures like
metal and plastic that brings to mind mass production.
With my animation I will try to target the social issue of
conformity. This will be done through the use of a character I have developed
named Roi004. Roi004 is a piece of machinery that resembles a Polaroid camera
whose job is to replicate a specific barcode hundreds of times onto stickers,
ready to be attached to a product. Roi004 is among hundreds of other Roi004s within
a warehouse replicating the same barcode and grows tired and bored of it. The
animation is set on a day where Roi004 see’s a bird fly past the window of the
warehouse. Inspired by this beautiful sight he tries to express some creativity
by drawing the bird instead of the barcode but is disciplined by his
supervisor. By making small changes to every barcode he makes he manages to avoid
getting caught by his supervisor but also manages to express creativity in his
work. This is revealed to the audience after all of the Roi004s turn themselves
off except the main one. Who cycles to the back of the ware house and see’s the
enormous piece of art made up of all the barcodes he printed to resemble the
shape of the free bird he saw in the window.
